SiteGauge API
Programmatic access to your competitor intelligence data.
https://api.sitegauge.com/v1application/jsonAuthentication
All API requests require a Bearer token. Generate API keys from Settings → API Keys. Keys start with vgl_.
curl "https://api.sitegauge.com/v1/changes" \ -H "Authorization: Bearer vgl_your_api_key_here"
Keep your key secret. It is shown once on creation. Revoke and regenerate it from Settings if compromised.
Rate limits
Limits are per API key per minute. Exceeding the limit returns HTTP 429.
| Plan | Requests / min |
|---|---|
| Free | 60 |
| Standard | 120 |
| Pro | 300 |
| Enterprise | 600 |
Changes
/changesReturns a paginated list of detected changes for your organisation, ordered by most recent first.
Query parameters
| Parameter | Type | Description |
|---|---|---|
page | integer | Page number (default: 1) |
pageSize | integer | Results per page, max 100 (default: 20) |
severity | string | Filter by severity: LOW, MEDIUM, HIGH, CRITICAL |
significant | boolean | Only return significant changes |
competitorId | string | Filter by competitor ID |
category | string | Filter by change category (pricing, feature, design…) |
Example request
curl -X GET "https://api.sitegauge.com/v1/changes?significant=true&pageSize=5" \ -H "Authorization: Bearer vgl_your_api_key"
Example response
{
"data": [
{
"id": "chg_abc123",
"severity": "HIGH",
"isSignificant": true,
"changeCategory": "pricing",
"aiSummary": "Pricing page updated: Pro plan increased from $49 to $59/mo",
"changeTypes": ["pricing", "text_change"],
"createdAt": "2026-05-10T09:00:00Z",
"url": {
"id": "url_xyz",
"url": "https://competitor.com/pricing",
"displayName": "Competitor Pricing"
}
}
],
"total": 142,
"hasMore": true
}Competitors
/competitorsReturns all competitors tracked in your organisation.
Example request
curl -X GET "https://api.sitegauge.com/v1/competitors" \ -H "Authorization: Bearer vgl_your_api_key"
Example response
{
"data": [
{
"id": "cmp_abc",
"name": "Acme Corp",
"domain": "acme.com",
"aiProfile": {
"tagline": "Enterprise workflow automation",
"industry": "SaaS",
"pricingModel": "per-seat subscription"
},
"createdAt": "2026-01-15T00:00:00Z"
}
]
}/competitors/:id/askAsk a natural-language question about a competitor. Returns an AI-generated answer based on the last 20 significant changes.
Request body
| Parameter | Type | Description |
|---|---|---|
question* | string | Natural language question about the competitor |
Example request
curl -X POST "https://api.sitegauge.com/v1/competitors/cmp_abc/ask" \
-H "Authorization: Bearer vgl_your_api_key" \
-H "Content-Type: application/json" \
-d '{"question": "Did they raise prices recently?"}'Example response
{
"data": {
"answer": "Yes - their pricing page changed 12 days ago. The Pro plan increased from $49 to $59/mo and they removed the legacy Starter tier.",
"sourceChanges": 3
}
}Battlecards
/battlecardsReturns all AI-generated battlecards for your organisation.
Query parameters
| Parameter | Type | Description |
|---|---|---|
competitorId | string | Filter by competitor ID |
Example request
curl -X GET "https://api.sitegauge.com/v1/battlecards?competitorId=cmp_abc" \ -H "Authorization: Bearer vgl_your_api_key"
Example response
{
"data": [
{
"id": "bc_xyz",
"title": "Acme Corp Battlecard",
"isPublished": true,
"sections": {
"positioning": "We win on ease-of-use and faster onboarding…",
"ourStrengths": ["No per-seat pricing", "SOC 2 certified", "24h support SLA"],
"theirWeaknesses": ["Complex setup", "No free trial", "Slow support"],
"commonObjections": [
{ "objection": "Acme is cheaper", "response": "They charge per seat - at 50 users you pay 2× more." }
]
},
"competitor": { "id": "cmp_abc", "name": "Acme Corp" },
"updatedAt": "2026-05-09T08:00:00Z"
}
]
}/battlecards/generateAI-generates a new battlecard for a competitor using their profile and recent changes.
Request body
| Parameter | Type | Description |
|---|---|---|
competitorId* | string | ID of the competitor |
Example request
curl -X POST "https://api.sitegauge.com/v1/battlecards/generate" \
-H "Authorization: Bearer vgl_your_api_key" \
-H "Content-Type: application/json" \
-d '{"competitorId": "cmp_abc"}'Example response
{
"data": {
"id": "bc_new",
"title": "Acme Corp Battlecard",
"sections": { "positioning": "…", "ourStrengths": ["…"] },
"createdAt": "2026-05-10T10:00:00Z"
}
}Win / Loss
/win-lossReturns paginated win/loss records with aggregate stats.
Query parameters
| Parameter | Type | Description |
|---|---|---|
competitorId | string | Filter by competitor |
outcome | string | WIN | LOSS | DRAW | NO_DECISION |
page | integer | Page number |
pageSize | integer | Results per page |
Example request
curl -X GET "https://api.sitegauge.com/v1/win-loss?outcome=WIN" \ -H "Authorization: Bearer vgl_your_api_key"
Example response
{
"data": [
{
"id": "wl_abc",
"outcome": "WIN",
"opportunityName": "ACME vs Us - Q2 Enterprise Deal",
"dealSizeUsd": 48000,
"closeDate": "2026-04-30T00:00:00Z",
"ourStrengths": ["Better support", "Easier onboarding"],
"competitor": { "name": "Acme Corp" }
}
],
"stats": [
{ "outcome": "WIN", "_count": { "outcome": 12 }, "_avg": { "dealSizeUsd": 34000 } },
{ "outcome": "LOSS", "_count": { "outcome": 5 }, "_avg": { "dealSizeUsd": 62000 } }
]
}Saved Intel
/bookmarksReturns changes bookmarked by the authenticated user.
Query parameters
| Parameter | Type | Description |
|---|---|---|
page | integer | Page number |
pageSize | integer | Results per page, max 100 |
Example request
curl -X GET "https://api.sitegauge.com/v1/bookmarks" \ -H "Authorization: Bearer vgl_your_api_key"
Example response
{
"data": [
{
"id": "bk_abc",
"note": "Follow up with pricing team",
"createdAt": "2026-05-08T12:00:00Z",
"change": {
"id": "chg_abc123",
"severity": "HIGH",
"aiSummary": "Pricing page updated…",
"url": { "url": "https://competitor.com/pricing" }
}
}
],
"total": 7
}/bookmarksBookmark a change. Idempotent - calling again updates the note.
Request body
| Parameter | Type | Description |
|---|---|---|
changeId* | string | ID of the change to bookmark |
note | string | Optional private note |
Example request
curl -X POST "https://api.sitegauge.com/v1/bookmarks" \
-H "Authorization: Bearer vgl_your_api_key" \
-H "Content-Type: application/json" \
-d '{"changeId": "chg_abc123", "note": "Follow up with pricing team"}'Example response
{
"data": { "id": "bk_abc", "changeId": "chg_abc123", "note": "Follow up with pricing team" }
}